Mon - Fri / 8:30am - 5:30pm

01661 830088

Norseal Ensures Safety Is On Trend For Primark Birmingham

Known for affordable and fashionable clothing, Primark was taking no chances with fire safety when their flagship Birmingham store was built.

When you’re dealing with the biggest fashion retail store in the world, according to the Guinness Book of Records, no less, fire safety is of paramount importance. That’s why Primark used Pyroplex fire only and fire and smoke intumescent strips, supplied by Norseal, to prevent the spread of smoke and fire, should the unthinkable happen.

According to the latest UK government figures, in 2018/2019 there were 1,565 fires in retail premises that were attended by the fire service in England alone. With that in mind, Primark chose to fit Pyroplex fire and smoke intumescent strips around doors during the construction of the Birmingham store to protect staff and customers from the potentially lethal spread of fire and smoke.

Cold smoke can be a silent killer, creeping through gaps in doors and incapacitating people well before any sign of flames. Norseal’s number one choice, Pyroplex fire and smoke intumescent strips stop the spread of smoke, before the heat from a fire has caused the strips to intumesce, protecting buildings and the people within them. The company’s fire and smoke intumescent strips are compliant with BS 476-31.1 and BS EN 1634-3 cold smoke seal regulations.

For applications where protection from cold smoke is not an issue, Norseal’s best-selling Pyroplex fire only intumescent seals are an integral part of fire containment protection and meet BS 476: Part 22: 1987.

Whether to protect from fire alone, or fire and smoke, Pyroplex intumescent seals are designed with ease of installation in mind. The seals are easy to cut to size and have a high tack self-adhesive backing. Suitable for use in rebates in timber door leaves or door frames, single and double action latched and unlatched doors, Norseal stock a wide range of Pyroplex seals available in a range of colours to match any interior, no matter how stylish.

Part of the European Athmer Group, Norseal is the leading provider of specialist door seal solutions, plus a wide range of ancillary door products. The company has a long track record of innovation, developing products which meet and exceed the latest industry standards for fire and smoke protection, acoustic properties, accessibility and thermal insulation. Products are backed by a qualified and experienced technical team offering advice and guidance on all aspects of intumescent and acoustic seals. As well as its core range of seals, Norseal supply a wide range of supplementary door products including fire-rated glazing, electrical and plumbing solutions, fire rated ventilation, letter plates, door viewers, threshold plates, weather seals, and finger protection products.

Join Our Mailing List

Join our mailing list today – You can unsubscribe at any time.

Tom is very active, going to the gym five times a week. He is a footballer, BMX and mountain biker and a keen traveller, having covered 4 out of the 7 continents. If he was to join a boy band it would be the Jackson 5! 

Tom Griffiths

Sales Admin

Ben would rather live in a theme a park than a zoo. He loves to play basketball and has a real passion for music.

Ben Spoors

Sales Admin

Download Our Brochure

Please enter your details below to receive a link to the brochure.

Download Our Brochure

Please enter your details below to receive a link to the brochure.

Download Our Brochure

Please enter your details below to receive a link to the brochure.

Download Our Brochure

Please enter your details below to receive a link to the brochure.

Neil is an FA qualified coach and volunteer of grass roots football. As a self-declared mountain climbing and camping legend, he would rather have a third arm than third eye!

Neil Smeatom

Operations Manager

Kelly is an animal lover and would rather skip than run for the rest of her life. You won’t find her skipping around shops though as she hates shopping!

Kelly Houston

System Development

Matt is a self-proclaimed BBQ King, who has perfected sticky ribs! He doesn’t believe in ghosts but can eat 45 Yorkshire puddings in 3 minutes!

Matthew Burns

Warehouse Manager

Amy has played in the Women’s FA cup for Weymouth FC and if there was a movie about her life she would be played by Rebel Wilson, as she is that one friend who is always dared to try something first! Watch out though because correct use of font and image size is everything to her!

Amy Green

Graphic and Marketing Officer

Wayne is mad about his dogs, they rule his life! He has a hobby of laser engraving which keeps in him busy in his spare time, but he if was to flee the country you would find him in Mexico!

Wayne Robson

Business Development Fire Stopping 

Rebecca likes nothing better than sitting in the sun with a Piña Colada; where she would rather feel like a potato than look like one. She also loves days out with her family and going on spontaneous last minute adventures.

Rebecca Wilson

Sales Admin

Simon, loves motorcycles with his favourite being his Kawazaki Z900RS. He has completed many charity events such as chilli pepper eating and a 24-hour roller-coaster ride, but his most useless talent is the ability to stick 24 cocktail sticks in his head!

Simon Sutton

Head of Sales

Andrea loves dogs and her favourite animal sound is her Labrador snoring! She is also a self-declared wine’o’holic!

Andrea Wilson

Purchasing Manager

Alan is a fan of brown sauce and an even bigger fan of Newcastle United! In his spare time his favourite hobby is cycling.

Alan Spark

Warehouse

Ivan spends his spare time lost in a book, he enjoys sci-fi and crime novels. His favourite part of the human face are the eyes because they tell a lot about a person and how they feel. Unlucky for some, but Ivan finds being born on Friday 13th a lucky charm. 

Ivan Lanha

Warehouse

If Michael had to choose an animal sidekick it would be a wolf! He has a passion for education within our industry and he also has a love for live music.

Michael Spoors

Managing Director

If Heidi had to, she wouldn’t mind losing her nose, as she hates strange smells! Despite any smells she loves spending time at the beach, and she makes a mean lasagne.

Heidi Harrison

Service Manager

Sophie has a love for interiors and styling. A proper foodie, she loves going out to a good place to eat and given the choice she would rather have mouse ears than a giraffe’s neck!

Sophie Westlake

Business Development Norsound

Lilly plans to travel and live all over the world; sampling the world’s menu as she is a massive food critic. If she could be a fruit, Lilly would be a kiwi. 

Lilly Spoors

Business Admin

Ryan enjoys listening to rap music as well as going archaeology magnet fishing! If he ever bumped into Donald Trump he would say “It came from CHINA!”

Ryan Gillon

Warehouse

Lily believes it would take 197 chickens to kill an elephant! She enjoys reading classic novels and use to row!

Lily Harrison

Internal Sales

Tony loves to travel the world with only a few places left to complete his bucket list. If he could replace a lead singer in a band it would be Martin Fry from ABC. Tony loves the Toon Army and is famous for drinking black sambuca! 

Tony Henderson

Warehouse

Gary would rather wake up with animal arms than an animal’s bum; this may help him on adventures, as he has been in both an ice cave and a lava cave! He also owns over 3000 vinyls.

Gary Power

Warehouse

Anneka has three fish called Steve, Boris and Fart-face! She once knocked herself out playing hockey by running into the goal post, but she makes a better lasagne than Heidi!

Anneka Anderson

Finance Admin

Tony loves going to heavy rock gigs and festivals. His favourite cowboy is Clint Eastwood, but more than anything he loves to spend time with his 3 grandchildren.

Tony Stewart

Warehouse

Lea loves going to the gym! He also loves socialising with friends with some good food and drink; if he opened his own bar he would call it ‘The Four Horses’ because by spending too much time there the wife will nag, nag, nag, nag!

Lea Cameron

Warehouse

Rays favourite superhero is Super Gran! He loves travelling to America but his true love is rugby.

Ray Spoors

Credit Controller

Visiting new places around the North East is one of Bailey’s favourite things to do, as well as learning morse code. If he could choose he would rather ride to work on a crocodile than a giraffe. 

Bailey Richardson

Sales Admin